Avenue East Cobb guide: shops, dining, events and parking

A guide to Avenue East Cobb on Roswell Road: its stores and restaurants, free Friday concerts and movies in The Plaza, hours, parking and a short history.

Last checked Oct. 5, 2026. Stores, hours and events come from Avenue East Cobb’s own website, linked below. Store lineups change; check the center’s directory before you go.

Avenue East Cobb, 4475 Roswell Road, is the open-air shopping center that calls itself East Cobb’s “hometown hangout.” It sits near the intersection of Roswell Road and Johnson Ferry Road, has about 50 stores, restaurants and services, and runs free events most weeks in The Plaza, its turf lawn with a stage and a big LED screen.

Who to call

Avenue East Cobb: 770-971-9945

Security (24 hours): 470-379-7457

Police, non-emergency: Cobb County Police, 770-499-3900

Hours and parking

The center lists general hours of 10 a.m. to 8 p.m. Monday to Saturday, with store hours that vary (contact page). The Plaza closes at 10 p.m. Parking is free surface parking off Roswell Road, with eight Tesla Superchargers in the front lot to the left of the main entrance (directions and parking). The security team works around the clock.

Free events in The Plaza

From Avenue East Cobb’s events page:

Avenue Live, every Friday, April to October, 6 to 8 p.m.: local bands. The rest of the 2026 season is Oct. 9, The Rents; Oct. 16, The Hearsay; Oct. 23, The Epics; and Oct. 30, Peach Work Productions. Bring a chair; coolers and outside drinks are not allowed (Avenue Live).
Avenue Active, every Wednesday, April to October, 6 to 7 p.m.: a free outdoor fitness class; bring a mat (Avenue Active).
Lights, Camera, Avenue, movies on the LED screen at 6 p.m.: Monster Movie Night on Thursday, Oct. 22, and Season’s Screenings on Thursdays, Dec. 3 and 10 (movie schedule).
Home Team Hangout: games on the big screen, first come, first served (viewing schedule).
Seasonal: Boo Bash on Oct. 24, the tree lighting on Nov. 20 and Photos with Santa from Nov. 21; see our trick-or-treat and Christmas parade and tree lighting pages.

Plaza rules: no throwing balls, no scooters or bikes, and children stay off the stage during events.

Where to eat and drink

From the dining directory:

Place	What	Hours listed by the center
Giulia, Suite 1410	Bakery and cafe	8 a.m. to 5 p.m.
Luga Italian Eatery, Suite 1410	Italian	Lunch 11 a.m. to 4 p.m., dinner 5 to 10 p.m.
Peach State Pizza, Suite 1700	Pizza	11 a.m. to 9 p.m. Sunday to Wednesday; to 10:30 p.m. Friday and Saturday
Round Trip Brewing, Suite 1600	Brewery taproom and beer garden	Noon to 9 p.m. Monday to Thursday; later Friday and Saturday
Tenku Sushi, Suite 1900	Japanese	11:30 a.m. to 9:30 or 10:30 p.m.
Vanilla Cafe, Suite 1010	Gelato and cafe	10 a.m. to 8 p.m. weekdays; noon to 6 p.m. Sunday

Also listed: Jeni’s ice cream, Kale Me Crazy, New York Butcher Shoppe, Panera Bread, Smallcakes Cupcakery and Creamery and Super Chix. Round Trip Brewing’s own site lists slightly different taproom hours, 11 a.m. to 9 p.m. Monday to Thursday (Round Trip FAQ); check the business itself.

Shops and services

The center’s directory includes Barnes & Noble, lululemon, Pottery Barn, Williams Sonoma, Sephora, Michaels, Banana Republic, Gap, Loft, Ann Taylor, J.Jill, Talbots, Chico’s, Evereve, Kendra Scott, Warby Parker, LensCrafters, Lovesac, High Country Outfitters and Xfinity, along with salons, Barre3, a facial studio, a massage studio and Petfolk, a veterinary clinic. Barnes & Noble holds a children’s story time every Saturday at 11 a.m. (Barnes & Noble happenings).

A short history

The center opened as The Avenue of East Cobb on Aug. 12, 1999, a $43 million, 225,000-square-foot open-air center on a 30-acre site between Roswell and Marietta that was once a golf driving range and a 17-home subdivision. The center’s history calls it one of the nation’s first upscale, pedestrian-oriented open-air retail centers, built by Cousins Properties. PGIM Real Estate bought it in 2006. North American Properties joined as partner in 2021, renamed it Avenue East Cobb, and after Cobb County commissioners approved its plans in 2022, replaced part of the central building with The Plaza, unveiled in September 2023 (Avenue East Cobb history).

Frequently asked questions

Where is Avenue East Cobb? 4475 Roswell Road, Marietta, near the intersection of Roswell Road and Johnson Ferry Road in East Cobb. It has surface parking off Roswell Road.

What are Avenue East Cobb’s hours? The center lists 10 a.m. to 8 p.m. Monday to Saturday, with store and restaurant hours that vary. The Plaza closes at 10 p.m.

Is there free live music at Avenue East Cobb? Yes. Avenue Live brings local bands to The Plaza from 6 to 8 p.m. every Friday from April to October. Bring a chair; coolers and outside drinks are not allowed.

When did Avenue East Cobb open? It opened as The Avenue of East Cobb on Aug. 12, 1999, one of the country’s first upscale open-air, pedestrian-oriented shopping centers, according to the center’s history page.

Are dogs allowed at Avenue East Cobb? Round Trip Brewing says it welcomes well-behaved, leashed dogs in its taproom and beer garden. Check other businesses’ own policies.

What this means for you

Friday nights through Oct. 30 bring free music; the series returns in April.
Santa photo and story time tickets go on sale at 10 a.m. Oct. 26.
Charge an EV while you shop: eight Superchargers sit by the main entrance.